MySpace Leaks Data

By: Rob Adams
Staff Writer
Published: Oct 24, 2021

MySpace leaks data to outside advertising companies, a similar problem that Facebook revealed last week.

MySpace leaks data from popular applications. The leaks on social networking site MySpace are coming from applications to outside advertising companies. The data leaks were sent by MySpace when users clicked on ads on the website.

The website has pledged to discontinue the practice of sending personal data when users click on ads. A MySpace spokesman said the data identifies the user profile being viewed but not necessarily the person who clicked on the ad. The leaks come one week after Facebook was hit with a similar problem.

MySpace, which had 58 million visitors in the U.S. in September, has been struggling to turn its business around. It is facing heavy competition from Facebook, which had 148 million U.S. visitors last month, according to comScore. The data being transmitted was MySpace user IDs.

These unique numbers can be used to look up a person's MySpace profile page, which sometimes includes their real name, photographs, location, gender and age. The advertising companies being sent the data, which included Google, Quantcast Corp. and Rubicon Project, said they did not use the information. Earlier this week, the top 10 most-popular applications on Facebook were passing user ID numbers to outside companies.

The MySpace leaks appear to be more limited than those at Facebook, which has far more users and requires them to provide more pieces of personally identifiable information. In addition, some of the applications were transmitting user IDs, including BitRhymes Inc.'s TagMe, which lets its 8.3 million users make and comment on friends; WonderHill Inc.'s GreenSpot, a virtual gardening game with 1.8 million users; and RockYou Inc.'s RockYou Pets, a game with 6.1 million users.

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