YouTube to Offer New Click Advertisements

Google said its video sharing Web site will start to sell music and video games with new advertising formats. The new ads are an effort for the search engine giant to grow revenue.

By: Mary Couchman
Staff Writer
Published: Oct 8, 2008

Google Inc on Tuesday announced a new click-to-buy feature on YouTube videos. The service will allow users to purchase video games and music on the video sharing Web site.

Google Inc on Tuesday announced a new advertisement program for its YouTube Web site. The company said that a new e-commerce solution has been launched that allows users to click-to-buy music and video games.

YouTube is the world's most popular video sharing Web site. The new e-commerce experiment will also provide steps to building new online sales for films, TV shows, books, concert tickets and other products.

Users on the Web site can buy songs from music videos they watch by clicking on new buttons that take them online music stores such as Apple iTunes and Amazon. Web visitors can also purchase video games from companies such as Electronic Arts. The latest game for sale is "Sport" which directs users to an Amazon link.

Financial analysts estimate that the video site will earn about $200 million from the new increase of revenue. Investors have been asking Google to start a meaningful revenue model for YouTube since its purchase in 2006.

During the month of August, YouTube attracted 330 million visitors. These measures were calculated by comScore.

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