EVA Air hopes the transformed Airbus A330-300 airline, inspired by the iconic fictional Japanese cartoon character Hello Kitty, will provide a welcome boost to the struggling sector.
Gigantic motifs of the friendly Japanese bobtail have been painted on the exterior of three EVA Air aircraft which are due to enter service in May.
Passengers who use the aircraft also receive Hello Kitty-themed tickets and boarding cards after they use the airline’s neon pink self-check-in counters.
Once on board, travellers can have a snooze on the plane’s Hello Kitty headrest covers and also choose from a menu inspired by the children’s character, created in 1974 by Japanese company Sanrio.
A Hello Kitty jet was originally introduced by EVA Air, Taiwan’s second-largest carrier, in 2005 – featuring exterior and interior fittings inspired by the character.
EVA Air launched a second aircraft a year later, but both aircrafts were retired in 2009 before its re-launch this year to mark the carrier’s 20th anniversary.
The planes will serve cities including Taipei, Fukuoka, Narita, Sapporo, Incheon, Hong Kong and Guam.
Hello Kitty rose to prominence in the 1990s and went on to become a hugely successful international brand in fashion, TV and video games.
In May 2008, Japan named Hello Kitty the ambassador of Japanese tourism in both China and Hong Kong.