Parents of missing child Madeleine McCann became upset when they learned that an online travel agency was using a photo of their daughter taken just hours before she was abducted for a discount vacation ad.
Madeleine went missing 5 years ago at the age of 4, while the McCann family was vacationing in Portugal, and parents, Kate and Gerry are hoping a new investigation will be launched soon to find their daughter.
Meanwhile, family lawyers were doing everything in their power to have the photo of the missing girl taken from the website, according to McCann spokesperson, Clarence Mitchell, who called the use of the photo “appallingly insensitive”.
The website, VoucherDigg, displayed the photo with an ad that read “£20 off – great discount on holiday bookings over £400,” says the photo was provided by another source, lowcostholidays.com, which they do not have a contract with.
Neither company was given consent to use the photo for professional use and neither side knows how the photo was obtained and used.
“We have no contract with VoucherDigg to advertise our holidays and we are doing all that we can to contact the website and get the picture removed. We discovered this vile material yesterday and immediately broke all the [web] links to our site and contacted our lawyers,” COO Lawrence Hunt of lowcostholidays.com told the BBC.
“There’s some talk it could be a result of hacking or it could be a mistake, but whatever the reason it is deeply offensive and it needs to come down immediately,” Mitchell said.
Currently, the site has been taken down to remove the photo.