Gun enthusiasts who fear of a potential gun ban have purchased 3 years of ammo as Brownells report that most of it was sold in less than 72 hours. It all comes as politicians ask for stricter laws on weapons since the massacre at Sandy Hook elementary school.
Consumer demand has been “unprecedented” recently, according to Brownells Inc. President Pete Brownell, who said his company sold 3 1/2 years worth of ammunition in just three days.
Police say Adam Lanza used a Bushmaster AR-15 semi-automatic rifle on Dec. 14, when he went on a shooting rampage in Newtown, Conn. that left six adults and 20 children dead. He also killed his mother and himself.
Brownell said he and his staff “absolutely apologize” for an order backlog on the company’s website that is slowing down usually instantaneous transactions.
“The demand for magazines actually exceeded the ability for the system to keep up with the volume that was being ordered,” he wrote.
“We’re working like crazy to get these orders to you as quickly as possible,” he added.
Brownells also noted on its Facebook page that winter storms, in addition to the “extreme order volumes,” are delaying some shipments.
In the wake of the tragedy, several major firearms retailers have turned to a more subdued marketing strategy.
Cabela’s, an outdoor products retailer, said it would not sell the AR-15 at its Connecticut store. Dick’s Sporting Goods said it removed all guns from its store in Newtown and suspended sales of modern sporting rifles at all of its locations nationwide. Wal-Mart took down the online information page for Bushmaster’s Patrolman’s Carbine M4A3 rifle.
Gunmaker Smith & Wesson’s stock is down 15% since the rampage. Competitor Sturm Ruger has slipped nearly 9%.
On Friday, the National Rifle Association (NRA) said it would train armed volunteers to protect the nation’s schools.