By: Mary Smith, NewsOXY Reporter
10/04/2021 10:43 AM ET
A $3,000 Nissan Datsun is underway, one that has a long story, but available to emerging countries. It's one of the biggest bold moves ever by an automaker and a price that might not stick around forever.
According to interviews with Nissan's CEO, Carlos Ghosn, and other company executives, the rebooted car will appear in these countries as bare-boned as any rival has tried. And Nissan is hoping to set new lows for pricing for a global auto maker, offering the cheapest Datsun model for about $3,000 to $5,000. The lowest price is nearly a third the price of its most inexpensive car, the $8,000 Tsuru compact sold in Mexico.
In revealing new details to The Wall Street Journal about the tightly controlled project, Ghosn said the company was committed to offering six Datsun vehicles, due out beginning in 2014, at a price range lower than all but a handful of smaller car makers in China and India specializing in mini autos.
The company will target drivers in developing nations - India, Indonesia and Russia - offering the barebones model at prices that put it well below current Nissan offerings.
To cut costs, Nissan will source parts almost entirely from the country in which the finished product is to be made and sold.
And the absence of rigorous safety standards that would be applied to Nissan models aimed at the US or European markets will also help keep the price down, the paper reported.
"If you go to the US, it's not going to end up being $3,000," Ghosn told the Wall Street Journal.
The Brazilian-born Ghosn said a future Datsun made by Nissan would be "modern and fresh" and had to appeal to buyers in developing markets because it would make "them feel good and is in their budget".
He said the new brand will be one of Nissan's primary "accelerators of growth", in the campaign to grab eight percent of the world market by 2016, up from six percent at present.
All of which means boosting sales in emerging economies, which the company expects will account for 60 percent of all sales five years from now, compared with 43 percent now.