Dumb Starbucks coffee shop opens on Feb. 10 in Los Angeles, which is using the same logo as the global coffee giant. As the new cafe opens, the staff insists that they’re not breaking any laws.
In fact, it looks almost identical to the real Starbucks apart from one word - “dumb.” The coffee shop, which is based in the Los Feliz / Silverlake area of the city says that by using the word, it makes it a parody and is therefore permissible under freedom of speech laws, AJC reports.
Dumb Starbucks has a Twitter account at @dumbstarbucks, and even local fans like The Office’s Rainn Wilson are posting pictures.
In November, Starbucks tried to convince a federal appeals court to stop a small, family-owned New Hampshire roaster from selling coffee known as “Charbucks,” citing that it’s associated with its trademark and confusing consumers. The case went on for 12 years, so it’s only a matter of time before they file suit again.
As the new Dumb Starbucks coffee shop opens, a flyer with FAQ’s explains that it is a legit coffee house and is completely legal thanks to “parody law” being on its side (also known as “fair use”) that would allow it to skirt trademarks.
“Although we are a fully functioning coffee shop, for legal reasons Dumb Starbucks needs to be categorize as a work of parody art. So, in the eyes of the law, our ‘coffee shop’ is actually an art gallery and the ‘coffee’ you’re buying is considered the art. But that’s for our lawyers to worry about. All you need to do is enjoy our delicious coffee!”
KABC reports that people have been lining up for up to an hour just to get their hands on a cup as the Dumb Starbucks coffee shop opens.
When you reach the front of the line you can order a Dumb Venti or perhaps take home a CD of Dumb Jazz Standards or perhaps some Dumb Norah Jones Duets.
All of the coffee, brewed by two baristas, is free. There’s a Dumb Starbucks menu, even Dumb Starbucks cups (in Dumb Grande, Dumb Venti and Dumb Tall sizes).
You can also pick up a Dumb Espresso, Dumb Iced Coffee, and Dumb Frappuccinos.
The store, calling itself a legit coffeehouse, features the same logo and look and colors of the famous coffee chain. The baristas are no wiser as to who is behind the stunt saying that they simply answered a “help wanted” ad on Craigslist. Rumors are circulating that it is really a piece of performance art, perhaps for a TV show.
Despite its popularity with lines out the door, customers seemed confused about what exactly was going on as the Dumb Starbucks coffee shop opens.