Honey Maid prompted complaints after the company aired a television ad that included a gay couple with their infant. The maker of Teddy Grahams has responded to the maid criticsm through a video called “Love.”
In the video, two artists roll up pieces of paper printed with the negative comments and arrange them to spell the word “love.”
On March 10, the Teddy Grahams maker launched its “This is Wholesome” campaign, which shows diverse images of family life. In addition to the gay couple, the ad features an interracial couple and a father covered in tattoos.
One Million Moms was one group offended by the ad, saying online, “This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome.”
“It’s our right as consumers to not purchase their products,” said Monica Cole, director of One Million Moms, in an interview with USA TODAY Network. Its website is run by the American Family Association, which is opposed to same-sex marriage.
According to Honey Maid’s “Love” video, the company received 10 times as many positive messages as negative ones.