The new Pepsi formula that will soon give their diet soda a sweet taste is expected to be part of the Valentine’s Day relaunch to compete with Coca-Cola products.
The launch will begin with an ad campaign on TV at the end of January with the tag line of “Love Every Sip,” it’s special-edition cans will be silver with a Pepsi logo in the shape of a heart.
Previously, the only sweetener in Diet Pepsi was, aspartame. Now to balance out the taste of the diet drink Pepsi has added, a “very small amount” of a sweetener called acesulfame potassium to help the taste maintain its potency over time. The other ingredient known as ace-K, is often used in conjunction with other artificial sweeteners and can be found in a wide array of food and newer diet sodas.
Pepsi has sometimes been criticized for using aspartame as a sweetener due to rumors it was not safe for consumption. However, aspartame is safe for human consumption by more than ninety countries worldwide, with FDA officials describing aspartame as “one of the most thoroughly tested and studied food additives the agency has ever approved.”
Before launching the new campaign, executives wanted to make sure Diet Pepsi was “as good as it can be,” said Angelique Krembs, Vice President of Marketing for the Pepsi brand. She said that process included testing various flavor tweaks, as well as sweetener adjustments.
The new TV ads that won’t mention the change in sweeteners will feature actress Sofia Vergara.