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Nike Apologizes For ‘Black And Tan’ Sneaker After Outrage

03/15/2012 06:32 PM ET

Apparently, the marketing department at Nike did not know about the mistake made by ice cream maker Ben and Jerry’s made in 2006 when they called one of their ice cream’s “Black and Tan.”

In what they though was a way to commemorate St.Patrick’s day by unofficially naming a new Nike sneaker after a famous Irish drink where Guinness lager and Harp or Bass Ale are mixed together, they have actually caused a plethora of complaints over insensitivity.

The fact behind the “Black and Tan” name is the fact that it was what a brutal British paramilitary force that smothered an Irish uprising in the 1920s was called, and that in Ireland, the so-called Irish dink is seldom ordered in bars and pubs due to that fact.

According to IrishCentral.com, “It would be the American equivalent of calling a sneaker ‘the al-Qaeda.’”

After realizing their mistake Nike via spokesman Brian Strong issued an apology which read, “This month Nike is scheduled to release a quick strike version of the Nike SB Dunk Low that has been unofficially named by some using a phrase that can be viewed as inappropriate and insensitive. We apologize. No offense was intended.”

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