Bret Michaels sings Endless Love in new ad for Nissan’s commercial vans.
According to Canada Journal, Bret Michaels covers Lionel Richie’s “Endless Love” in a new ad campaign called Tough Love. It is being launched with the full-length video presentation by the automaker. The spot begins with an innocent group of technicians being surprised by a huge power riff, then the Poison singer begins serenading one of Nissan’s new vans. While it’s no classic for Michaels, it has definitely stirred some publicity.
Later in the video, after the vehicle goes through a series of manufacturer’s stress tests prior to sale, Michaels even tries to smash a guitar on a van. But the instrument disintegrated into a shower of splinters. Of course, he and the sexy engineer drive off in the black model, surrounding by a canopy of fireworks.
Nissan North America’s Fred Diaz said:
“As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans — but do it in a way that gets business owners’ attention … Bret Michaels is a true hardcore car and motorcycle enthusiast and really took an interest in the entire development and testing process … He had a very organic understanding of the level of testing that takes place behind the secure walls of the test facility.”
The Bret Michaels Endless Love ad video was filmed on location at Nissan’s 3,050-acre testing center in Stanfield, AZ, where temps soared to 110 degrees. Keep a sharp eye out for the Bret Michaels bobblehead doll mounted on one of the van’s instrument panels. That was a bonus part.
Carrying the theme line “The tougher we test them, the more you love them,” the campaign is directed at small business owners looking for durable, efficient cargo and passenger vans. Nissan commercial vehicles endure more than 6,600 tests during the development process, including being put through a 140-degree heat chamber, salt spray tunnel, frame twister, shaker machine, pothole-ridden roads and grueling brake tests. The various testing procedures, which compress 13 years of real-world use into about three months, are shown in a series of individual product videos.
The Bret Michaels Endless Love van ad also underscores just how how Nissan stands behind its commercial vehicles. In June, the company began offering the best commercial van warranty in America, increasing basic limited warranty coverage from 3 years/36,000 miles to 5 years/100,000 miles, whichever comes first. The powertrain limited warranty has also been extended from 5 years/60,000 miles to 5 years/100,000 miles, whichever comes first.
Check out the Michaels video below: