Drake Calls Out Macy’s Over ‘YOLO’ Merchandise On Shelves

Drake continues to call out retailers, such as Macy’s and and Walgreens, by asking them to “cut him checks” immediately for using the term YOLO on their merchandise, a phrase that the rapper allegedly claims to popularize.

The catchphrase went viral this year and Drake made sure to let everyone know by posting two Instagram images depicting clothing with the acronym YOLO, which stands for “you only live once.”

The first picture uploaded on Christmas Eve shows baseball caps in a variety of colors being sold for $12 for a pair at Walgreen’s, accompanied by the comment: “Walgreens…you gotta either chill or cut the cheque.” The second photo shows a powder-blue T-shirt featuring the children’s characters Charlie Brown and Snoopy which reads “YOLO is my motto,” along with a post: “Macy’s…same goes for you.”

YOLO, which has been around since 2004, turned into a viral sensation this year thanks to Drake’s hit song The Motto, which includes the lyrics: “Now she want a photo, you already know, though/ You only live once: that’s the motto n***a, YOLO.”

It remains unknown whether Drake has trademarked the slogan. However, his legal claim doesn’t seem to have merit considering the fact that according to the site KnowYourMeme.com, the acronym allegedly was first uttered by Adam Mesh on the third season of NBC’s reality show Average Joe.

In 2004, Mesh launched a clothing line peddling merchandize bearing the slogan, which was meant to live life to the fullest.

In July 2006, the band The Strokes came out with a single called You Only Live Once, and launched Operation YOLO asking fans to request the song on the radio. Drake jumped on the YOLO bandwagon in October 2011, when he tweeted “You only live once…YOLO” along with a picture of him standing on a balcony overlooking a city.

The now-ubiquitous abbreviation has since appeared in the form of a tattoo on Zac Efron’s hand and was even shortlisted for the 2012 English Word of the Year by the Oxford American Dictionary.

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