Heidi Klum To Launch Own Perfume - 'Shine' Smells Delicious Set For 2011

By: Staff
Staff Writer
Published: Jan 23, 2021

Heidi Klum To Launch Own Perfume - Smells delicious! Heidi Klum is set to launch her own Shine perfume fragrance through Coty Inc. The former Victoria's Secret Angel has taken the business step in moguldom.

"I am thrilled to be partnering with Coty on my new fragrance," Klum said. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations, but it is all worth it."

Orlando Bloom has landed the perfume ad campaign for Hugo Boss Orange Man, and the perfume is called Heidi Klum Shine. The scent will launch in fall 2011.

The Lord of the Rings actor says he never even thought about modeling before: "I'm a guy's guy. I'm not really a fragrance kind of guy." But after Hugo Boss execs explained that the project was "about a unique quality of independence and freedom, open minds and free souls and all of these [sorts] of ideas," Bloom was on board. He also filmed a commercial for the cologne, in which he explains he had the genius idea to "muss his hair" at the end.

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