​Martina McBride Sexism: Radio Consultant Uses Sexism When Comparing Female Singers

Martina McBride sexism on country music radio
Author: Rob AdamsBy:
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May, 29, 2015 | 9:28 AM

Martina McBride says sexism is everywhere in country music radio and it’s all about good ratings as long as you take women off the playlist. There have been discussions regarding the lack of women making it big on country radio, according to People.

McBride took to Facebook after Keith Hill, a consultant for more than 300 music stations, who made the comparison. Martina relates how the consultant said putting two women on the radio back-to-back is a real “no-no” and pointing out the obvious sexism.

“If you want to make ratings in Country radio, take females out.” Hill said, adding, “Trust me, I play great female records and we’ve got some right now; they’re just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females.”

Martina McBride sexism on country music radio

McBride couldn’t believe what said, making the point that there’s a lot of qualified female artists that don’t make it on the playlist because of consultants. Martina is angry because the industry is allowing people like Hill to “control the airwaves.”

Martina McBride calls this sexism and had a lot to say after hearing the statement from Hill. The radio consultant said that if a radio station is going to play a female artist, put on a male musician right afterwards.

“Wow…..just wow,” McBride said. Martina then asked her 1.7 million Facebook followers, many of whom are women, a very simple questions.

“Do you not like to hear other women singing about what you are going through as women?” McBride notes, “To me, country music is about relating. Someone relating to what you are really going through on a day to day basis in your life,” Martina added.

According to Hill, if a station is going to play a female music artist, put on a male musician right afterwards. This didn’t sit well with fans or other female musicians who believe it’s nothing more than sexism.

McBride definitely has a lot of support from the music industry. Jennifer Nettles told Martina, “Don’t worry babe. I see an opportunity here. [A] big ole vagina shaped opportunity.”

McBride also mentioned that country’s leading ladies know how to stick together and support one another. Martina reminded everyone that Miranda Lambert is doing her part with her recently announced all-female Roadside Bars and Pink Guitars Tour.

“I really support female artists in any genre, especially country music right now,” Lambert, a friend of McBride, says. “I’ve taken girls on tour for a long time, and I want to continue to do that because I feel like I can give them a platform,” and Martina agrees.

Lambert also spoke on this sexism subject in 2014, saying, “There are so many amazing, talented females out there. If I can have any part of them getting heard, I want to.”

The subject has created a lot of discussion on social media, and most believe that the radio consultant is wrong. Martina McBride is right about sexism for good ratings, but it’s not the fans since they don’t see any relevancy in what Hill said.

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