Hulu Turns To Morgan Spurlock For Original Content

By: Rob Adams
Published: Aug 18, 2021

To jump-start its original content business, Hulu has turned to Morgan Spurlock, the industrious red head whose engaging excitability can turn things like a McDonald’s diet or hidden ads in movies into entertaining feature length documentaries.

On Wednesday, Hulu is premiering the first episode of Spurlock’s “A Day in the Life,” a six-episode documentary series that follows a notable person around for 24 hours. The debut 22-minute episode features British billionaire Richard Branson; subsequent subjects will include Black Eyed Peas front man, Canadian stand-up comedian Russell Peters, indie musician Gregg Gillis (better known as Girl Talk) and ballet dancer Misty Copeland.

It’s a cautious step into original content. Netflix, which many consider Hulu’s chief competitor in the business of streaming quality programming, made the far bolder move by successfully biding for “House of Cards,” a flashy remake of the British series starring Kevin Spacey and produced by David Fincher. But Hulu’s more humble approach has its charm. Seeing life through another set of eyes is certainly a ready-made concept for the Internet, where behind-the-scenes videos populate with rabbit-like frequency.

“A Day in the Life,” which will run on both the free Hulu site and on its $8-a-month subscription plan Hulu Plus, is unlike many of Spurlock’s productions, in that he plays a minimal role in it. Spurlock (“Pom Wonderful Presents: The Greatest Movie Ever Sold,” “Super Size Me”) isn’t on screen, and the series instead takes a fly-on-the-wall approach to documenting relatively typical days for its subjects.

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