​Snooki Upset With Excell Brands and Sues Perfume Company​​

August 31, 2021

Snooki, whose real name is Nicole Polizzi, sues perfume maker Excell Brands LLC in Manhattan federal court for using her name in company ads without permission. Snooki filed the $6 million-plus lawsuit on Friday.

The Jersey Shore reality star says Excell created and sold a product last August bearing her name and signature, exactly as they appear on her authentic fragrance products.

“Plaintiff was not contacted, nor did she give her consent to the use of her personal name,” the lawsuit claims.

The complaint boasts that Snooki has made multiple appearances on major national talk shows and been nominated three times for awards from the Teen Choice Awards.
The list price for a 3.3-ounce bottle of Snooki perfume is $45, the lawsuit says, bragging that “customer reviews … rate it highly” and that it “features a distinctive black-and-white animal print on the box.”

Excell must stop selling the perfume immediately or pay at least $6.5 million, according to the lawsuit.

Snooki also claims that the company used her font to emblazon its name prominently on the perfume’s bottle, claiming it looks just like hers. Furthermore, Excell Brands even said in their marketing material about their perfume that “Snazzy” is: “Our version of Snooki by Nicole Polizzi.”