Google YouTube Videos Soar To 100 Million Viewers

Google and its YouTube video-sharing Web site received over 100 million viewers in December. The search engine company received 6 billion views for video-related content in one single month.

Google Inc and its YouTube video-sharing Web site received over 100 million viewers in December. The search engine company received 6 billion views for video-related content in one single month. The recent report was published by the research firm ComScore.

“In December, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (41 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property,” comScore officials said in the report.

YouTube is Google’s main online video property which is dominating other companies that make video content for a living. For example, the content by Fox Interactive Media is mostly produced and written by the company, yet it still came in 2nd place with 445,000 views. Other TV networks such as Viacom (290,558 views), Turner Network (183,948), and ESPN (102,542) don’t even make up the entire audience that YouTube has.

“Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three Internet users who watched the video,” comScore said.

Google originally purchased YouTube a few years ago hoping to establish an advertising model. While the company has made some progress selling AdSense ads on YouTube videos, the entire Web site is worth more. The company could easily name its price without AdSense and deliver millions of views for advertisers.

Another company that offer this kind of advertising model is Yahoo. The viewer has to watch a full 15 or 30-second advertisement before airing a video. This type of business model might already be in the works for YouTube.

You really got to give Google credit for understanding and knowing the online video trend. The company rolled the dice and took a big loss when it purchased YouTube, but now they seem to know something we don’t. The recently published numbers were unheard of back in 2006.