Balloon Dress Could Be The New Fashion Trend

By: Jennifer Hong
Published: Aug 10, 2021

The latest trend might be the new balloon dress made by a Japanese designer. The dress is feather-light and it was on display at “The Millennium Jam.” It is made out of 200 balloons and it a crystal-clear creation by artist Rie Hosokai, who has won international prizes at the annual festival in Belgium.

All the work is done by hand, and Hosokai said it can be hard to account for the amount of air when adjusting the size and volume of the dress. The garment, worn with white underwear and co-designed by Hosokai’s husband Takashi Kawada, was modeled for photographers with the warning, “Watch out for needles.” Fashion designers who attended the festival liked what they saw.

“There are latitude and longitude balloons to be woven together, so it’s quite similar to fabric,” said the 35-year-old Hosokai recently, as she deftly manipulated balloons into a transparent mini-dress.

Despite the inexpensive materials, $0.09 cents for each of the 200 balloons she used, the bubbly creation came with a price tag of well over a thousand dollars, reflecting Hosokai’s determination to puncture the stereotype of balloons being something cheap.

Most of Hosokai’s dresses carry price tags ranging from $1,930 to $3,860, but she has sold a set of balloon dress, headpiece and bouquet for $13,005.

Each dress lasts only 24 hours at most before it starts to deflate, while some change color depending on the temperature and humidity.

Hosokai, who began her career as a florist before expanding into balloon art and opening her “Daisy Balloon” office ten years ago, hopes to lift the profile of balloon fashion and attract customers eager for unusual party wear.

She has sold more than 20 wedding dresses since entering the business two years ago and would be pleased if her ephemeral garments helped lift spirits in the wake of Japan’s March 11 disaster by reminding people of their childhood dreams.

“You can wow people at parties or weddings with a balloon dress. They’ll be surprised, ” she said.

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