Panasonic 3D Glasses To Be Standard

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08/09/2021 09:39 AM ET

Panasonic 3D Glasses Standard - Companies such as Panasonic, Samsung and Sony are creating a new 3D standard for glasses. It’s a joint effort that could lower the price and bring compatibility among different televisions. Market research firm NPD Group said in July that consumers not interested in the new craze cited active shutter glassware as the major barrier to purchase the new television sets.

The effort, dubbed the “Full HD 3D Glasses Initiative,” will take pieces of protocols jointly developed by Panasonic and XPAND 3D as well as proprietary tech from Samsung and Sony, including radio frequency and infrared systems. The companies plan to release a license in September in the hopes of unveiling 3D glasses that fit the standard by 2012. They are expected to be backwards compatible with 3D TVs available now.

Even though electronics companies are pushing 3D as the next great frontier for cinematic, home theater, and video game-based entertainment, it’s been pretty much a flop all around. Earlier this year, beloved film critic Roger Ebert said 3D doesn’t work in movies and never will, and Panasonic’s marketing director Andrew Denham said these poor quality 3D movies are causing poor sales of 3DTVs. The Nintendo 3DS has not fared very well in the market, with Nintendo recently dropping the price of the device to $170.

In April, James Cameron teamed up with cinematographer Vince Pace to launch the Cameron-Pace Group (CPG), which will push for the adoption of 3D in everything from movies and TV shows to sports and advertising. Glasses-less 3D TVs have also started to crop up, but those products are still years away from being readily available at the right price point and size for consumers. Last September, Nielsen announced the results of a study on 3D glasses that found that 57 percent of people won’t buy 3D TVs because of glasses. Nearly 90 percent of respondents said that they wouldn’t want to wear glasses because they hamper their ability to multitask.

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