​Airline Brings Passengers To Tears: KLM Gets Families To Bring Passengers To Tears

Author: Rob AdamsBy:
Staff Reporter
Nov. 27, 2014

An Airline brings passengers to tears after KLM enlisted their loved ones to write personal messages that were then left on the headrests.

Dutch airline KLM came up with a marketing tragedy that tugged at people’s heartstrings, according to the Huffington Post. After all, it is the holiday season, so it was the best time to launch a stunt like this. The airline staff took friends and relatives aside and invited them to write the final surprise message.

The outcome was amazing, and it did bring passengers to tears. The staff was actually in a race against time at Schiphol Amsterdam Airport. They hurried to the aircraft and affixed the greeting to the right seats.

When flyers boarded the flight, they were greeted with personalized messages from sisters and grandparents. As the airline brings passengers to tears, they looked confused. They never experienced anything like this before, especially when traveling.

However, there’s more to the story. KLM is trying to appeal to consumers after the last stunt they pulled was fake. This past fall, the they punked media and consumers alike in a video that went viral thanks to an adorable beagle named Sherlock.

The plucky little dog was pitched as the airline’s newest lost and found officer, returning forgotten items onboard to their rightful owner, according to Yahoo News. It was later revealed that the video was just a marketing ploy. But the all-time favorite tear-jerking airline stunt has to go to Canadian low-budget carrier WestJet, which last year made the Christmas wishes of a plane full of unsuspecting flyers come true.

After telling Santa what they wanted for Christmas — a choo-choo train, big-screen TV, tablet, camera etc. — passengers boarded their flight none the wiser. In the meantime, a guerilla team of WestJet staff frantically jotted down everyone’s wish list and dashed to a nearby retailer to make dreams come true. When the passengers arrived at a festooned baggage carrousel in Calgary, out came a convoy of personalized, gift-wrapped presents for the flyers.

While this airline brings passengers to tears, it seems their competition is trying similar ideas. It does make good business when you tug on their heart strings. It’s been proven.

Quite a few people know what it is like to stand in an airport and hug your loved ones goodbye, many times not knowing if or when they will see each other again. Often times parting ways is difficult, and airplane terminals are filled with people hugging and crying. Traveling can be fun but it is also exhausting and, for many, it can be emotionally draining.

KLM operates scheduled passenger and cargo services to more than 90 destinations worldwide. It is the oldest airline in the world still operating under its original name. It now has 32,505 employees.

The merger of KLM with Air France in May 2004 formed the Air France-KLM Group, which is incorporated under French law with headquarters at Paris-Charles de Gaulle Airport. Both Air France and KLM continue to fly under their distinct brand names as subsidiaries of the group. Air France and KLM are part of the SkyTeam alliance, the second largest in the world behind only the Star Alliance.

As the airline brings passengers to tears, it is always trying new new strategies. The company’s corporate leadership is in hands of president and chief executive officer (CEO) Camiel Eurlings. The president and CEO is part of the larger Executive Committee, which manages KLM and consists of the statutory managing directors and executive vice presidents of KLM’s business units. The business units that are represented in the Executive Committee range from Operations to Industrial Relations, and from Engineering & Maintenance to Inflight Services.

The supervision and management of KLM are structured in accordance with the two-tier model. This means that the Board of Managing Directors is supervised by a separate and independent Supervisory Board. Furthermore the Supervisory Board supervises the general performance of KLM as well.

The airline has an extensive presence on various social media platforms, like Twitter, Facebook, Pinterest, Instagram, LinkedIn, Google+, and YouTube. The company additionally runs a blog. Customers can ask KLM questions through these channels.

The “Airline Brings Passengers To Tears” story has since gone viral through the company’s social media channels, notes the Examiner. The airline does a good job keeping its followers up-to-date on the latest KLM news, marketing campaigns, and promotions. It is one of the only airlines that survived the economic downturn in 2008 without having to merge with another company.

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