Cathay Pacific Sex Scandal Involving Pilot and Attendant

By
08/16/2011 10:22 AM ET

Cathay Pacific has canceled a recent ad campaign touting how its each staff member “goes the extra mile,” after photographs of a flight attendant and a pilot surfaced last month, which appear to show them involved in a sex act onboard a Cathay plane.

Cathay pacific, based in Hong Kong, caters to well-heeled Asian travelers and the release of the sex photographs has caused a media storm in China.

The two images were reportedly stolen from the computer of the pilot. Cathay Pacific said both employees were subsequently fired. John Slosar, Cathay’s CEO released a statement saying, “I find any behavior that recklessly soils the reputation of our company or our team members as totally unacceptable.”

The advertising campaign will roll out in October, postponing its launch by a month. It’s part of a campaign that’s been in effect since last year, focusing on Cathay’s staff and its commitment to service. Employees were photographed for the campaign and the slogan reads “Meet the team that goes the extra mile to make you feel special.”

“We have decided to postpone the global launch of our next wave of our advertising campaign to October 1 as the original timing doesn’t suit us,” Cathay Pacific spokeswoman Carolyn Leung told CNN.

“We always build flexibility into our marketing strategy to give us room to adapt to changing circumstances. That’s what we are considering now, and the cost would be minimal,” she said.

The sex photos scandal is believed to have compromised the campaign, which included newspaper, magazine and billboard slots, according to a newspaper report.

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