Newsquest has won the award for the Best use of Data for Commercial Gain at the 2016 Online Media Awards. The award for the regional media company reflects the innovative and successful approach it has taken in developing category-specific display advertising products for its 50,000 local advertisers.
“Becoming a more client-centric organisation has been critical to our success. By putting our clients’ needs at the heart of everything we do we’ve been able to develop a credible digital product proposition for our local advertisers - ensuring their ads are being served to the right people, at the right time, and in the right environment,” Simon Sarahs, Newsquest’s digital display director, said.
“It’s a fitting reward for the digital display team and the smart thinking and effort that they’ve put in to what they’ve produced for our local sales teams. To have been shortlisted alongside the Financial Times and the Economist and won is no small feat and they deserve the recognition,” Mark Smith, Newsquest digital director, said.
Having already won Most Innovative Digital Publisher of the Year at the Drum’s Digital Trading Awards in May, the Award reflects the continued effort to drive digital innovation throughout the Newsquest business.
This company publishes a suite of products that are designed to deliver targeted ad packages for specific subsets of clients and has simplified the sales process for local sales teams, as well as improved campaign performance while simultaneously increasing average campaign values and sales volume.
“Over the past 24 months data has re-defined our digital ad product strategy,” said Oliver Williams, Display Ad Product Manager at Newsquest. “We’ve invested in new technology and dramatically improved our audience segmentation which has allowed us to grow revenues and improve yields while simultaneously improving ad performance for our advertisers and ad relevancy for our readers.”
Newsquest Media Group publishes titles including The Bolton News, Bury Times and Messenger. The award was presented at The Drum Online Media Awards, now in their 5th year, at a ceremony in London on Wednesday night.